Data leaders are continuously promised that new technologies will solve old problems. But an uncomfortable truth exists: whatever the latest tech trend is, the problems don’t go away.

In this eye-opening keynote, Andy Cotgreave offers a sweeping and surprising look at the enduring challenges of building a data-driven organisation. You’ll learn about the four strategic layers that you must align in order to drive change: data, semantics, analytics, and impactful action.

Along the way, you’ll discover parallels between today’s AI-powered tools and decisions faced by data pioneers long before the digital age.

If you’re a data leader tired of chasing the next shiny thing, this session will ground you in what actually works—and what always has.