From Ortecha:

“And the theme? Well, we’ve been thinking about communication – how to get people excited about data, and how colleagues can best present their insights – so we’re leaning into our wonderful theatre location to explore Storytelling in Data Culture. Data isn’t just numbers, it’s narratives. The strongest data cultures aren’t built on dashboards alone, but on stories that resonate, inspire and drive decision-making at every level. But how best to get a message across to a diverse audience with different needs, concerns and learning styles? How can we add emotion to dry facts – and how can we measure if it’s working?”